IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.
Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake.
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