IAS Agent: Your AI-Powered Assistant that Powers PerformanceDISCOVER MORE
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in the moments that matter most.
Advertisers & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
Measure the quality of your campaigns to optimize performance on every screen and every device.
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
